Google Dollops of Diane: July 2016

Thursday, July 28, 2016

Hood: National Ice Cream Sandwich Day S'mores Campout Event


Hood® Takes Over City Hall Plaza 
for National Ice Cream Sandwich Day S’mores Campout Event 

This spring, Hood® Ice Cream announced the launch of its latest frozen novelty product: the Hood S’mores Ice Cream Sandwich. The newest addition to Hood’s popular line of ice cream sandwiches, the treats represent the brand’s cool twist on a campfire classic, one that’s sure to delight consumers all summer long. To celebrate, Hood is excited to invite the local community to participate in an exciting, campout themed event on National Ice Cream Sandwich Day.



WHO: Hood, the number-one dairy brand in New England

WHAT: Hood S’mores Ice Cream Sandwiches: sweet marshmallow-flavored ice cream with chocolate chips between two graham cracker wafers. Hood Ice Cream Sandwiches were recently named the #1 brand of Ice Cream Sandwiches! *

This event is to celebrate the official public launch of the new flavor, and will feature great visuals like thousands of free S’mores Ice Cream Sandwich samples, a vintage 1983 Airstream trailer, faux campfires, camping tents, a variety of outdoor games and a guitar player to set the campfire mood.

WHERE: City Hall Plaza, 1 City Hall Square, Boston, MA 02108

WHEN: Tuesday, August 2, 2016 from 12:00 – 4:00 p.m.

WHY: Camping and summer go hand-in-hand, and Hood wanted to celebrate the season by creating Hood’s fresh take on a favorite campfire treat: the s’more. What better way to celebrate the launch than bringing the local community together for a camping experience – with free S’mores Ice Cream Sandwiches included –  right in the heart of the city?

SOCIAL: Planning on attending the event? Share your experience on Facebook, Twitter and Instagram using the #HoodSmoresCampout hashtag!

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