Hood® Takes Over City Hall Plaza
for National Ice Cream Sandwich Day S’mores Campout Event
This
spring, Hood® Ice Cream announced the launch of its latest frozen
novelty product: the Hood S’mores Ice Cream Sandwich. The newest
addition to Hood’s
popular line of ice cream sandwiches, the treats represent the brand’s
cool twist on a campfire classic, one that’s sure to delight consumers
all summer long. To celebrate, Hood is excited to invite the local
community to participate in an exciting, campout
themed event on National Ice Cream Sandwich Day.
WHAT: Hood S’mores Ice Cream Sandwiches: sweet marshmallow-flavored ice cream with chocolate chips between two graham cracker wafers.
Hood Ice Cream Sandwiches were recently named the #1 brand of Ice Cream Sandwiches! *
This event is to
celebrate the official public launch of the new flavor, and will feature
great visuals like thousands of free S’mores Ice Cream Sandwich
samples, a vintage 1983 Airstream trailer, faux campfires,
camping tents, a variety of outdoor games and a guitar player to set
the campfire mood.
WHERE: City Hall Plaza, 1 City Hall Square, Boston, MA 02108
WHEN:
Tuesday, August 2, 2016 from 12:00 – 4:00 p.m.
WHY:
Camping and summer go hand-in-hand, and Hood wanted to celebrate the
season by creating Hood’s fresh take on a favorite campfire treat: the
s’more. What better
way to celebrate the launch than bringing the local community together
for a camping experience – with free S’mores Ice Cream Sandwiches
included – right in the heart of the city?
